Who we are

Vijay Sarathy,

Principal

With over 34 years of experience in the Silicon Valley tech ecosystem, I am a product executive with a blend of technical expertise, business acumen, and creative insight. My career spans both large corporations as well as startups in various stages of growth.

As a serial entrepreneur, I have personal experience with transforming ideas into compelling narratives and products that resonate with both investors and customers. My most recent venture, CloudQuest, was a cloud security product startup I co-founded in 2017, which delivered value to Fortune 100 companies, and was subsequently acquired by Deloitte in 2021 - where I served as Managing Director till 2024.

Why zero to zen

After decades of working in large corporations and startups, I realize that my passion lies in helping early-stage startups and projects go from zero to one.

As a serial entrepreneur, I've lived through the trials and tribulations of building products from scratch. I know what it's like to juggle multiple priorities—building the MVP, engaging customers, securing funding, and striving for product-market fit—while trying to maintain focus on the finer details that can make or break your product. It's these details that can elevate your product from good to great and transform a "me-too" offering into a category leader.

How we can help

We understand how challenging it can be to bring your vision to life in the early stages of your startup. Our experience at startups helps inform us on how best to assist entrepreneurs during the critical zero-to-one phase, offering a mix of strategic insight, technical expertise, and design sensibility. We are not just advisors; we roll up our sleeves to help you execute.

At ZeroToZen, we work with a select set of passionate founders to transform their ideas into impactful brands and products. Whether it's crafting your first pitch deck, defining your brand identity, or designing your MVP's UX/UI, we can help and guide you through every step to ensure your vision stands out and makes a lasting impression.

Empower Your Vision